After a varied corporate career in the luxury Hotel & Business Travel industries, she chose to follow her passion for all things property including investing, developing, renovating, interior architecture and design. She founded ROOM4STYLE in 2002.
After more than 15 years of managing entire projects and providing Interior Architecture & Design Consultations throughout London, Sussex and Kent, as well as abroad, Petra has become a trusted advisor to many discerning private clients, investors and developers alike.
When planning and consulting on a transformation, identifying a client’s lifestyle, energy, storage needs, style, desires and ideas, is at the core of her consultation and design process. She develops a deep understanding of how the client will interact with and want to use the space. From this she can then suggest ways to best maximise the space, working either within the existing or a new proposed layout, and how to furnish and dress it.
On-site consultations are important, as the location of a home also needs to be taken into consideration, as it will tell how people interact with the area and also provides valuable clues to the likes of a client, that can be expected. Having modernised many homes in different areas, she understands the importance of a particular location, and ensures that her advice and designs are sensitive to all these aspects, whilst being unique to the client and space.